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Archive for the ‘Jordan’ Category

Fragrance for couples

So, hopefully you all know who the Kardashians are…here Khloe Kardashian and her basketball hubby, Lamar Odom, are selling their gender-neutral perfume “Unbreakable.” I thought it was kind of cool that they would work together to create a scent they both could wear. This product has multiple scents all combined to make the “Unbreakable” scent. They include: Italian bergamot, sparkling clementine, Asian saffron, green apple, African Geranium, jasmine, lily of the valley, red fruit, dark chocolate, tonka bean, vanilla and Texas cedar wood; a perfect mix of what are “feminine” and “masculine” scents.

This led me to the question of why there are particular scents that are “feminine” and scents that are “masculine.” I really couldn’t find much on how scents came to be categorized as “feminine” or “masculine” but just found general views on what scents people thought fit into the categories. Floral, fruity scents were voted by many as “feminine” where forest-like and nature-like scents were more “masculine.”

The Unbreakable perfume combines what is considered “masculine” and “feminine” making it a good candidate for a legitimate unisex fragrance. I think that it’s cute that Khloe and Lamar made a scent together and are promoting that couples sharing fragrances is sexy…once again selling sex in advertising.

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Sex Sells for Women

“In Chanel’s “Share The Fantasy” ad, it projects a woman’s fantasy. It’s pretty risky for it’s time period that it was made in but shows yet another success for selling sex in advertising.

Chanel’s campaign had this ad at the pool and other ads in different locations, all projecting women’s desires. This particular ad has a woman relaxing, pool side while lying on her back and fantasizing a tall, dark and handsome man coming towards her. This ad is objectifying men and is showing agency of women over their sexuality and sexual desires.

The perfume Chanel No. 5 has been around since the 1920’s and is still a success today, could it be because they were introduced to the concept of “sex sells” early on? Chanel does a good job of showing women to be “sexy” and sends a message that women who buy their fragrances will be sexy because of it.

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Thanh just recently posted about Tom Ford’s ads and here is my take on them. These Tom Ford ads are extremely provocative and graphic. They’re a clear example of “sex sells” ads. The explicit message is that men will get … well you can fill in the blanks…if they wear this cologne. The placement of the product is a tactic to get men excited about what may come from buying the product. This ad objectifies women but I think Tom Ford used these ads to really grab peoples’ attention and for people to talk about his ads. Ford definitely accomplished that goal and probably sold a lot of his cologne to men. These are WAY too graphic for my liking and I cringe just looking at them.

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