“In Chanel’s “Share The Fantasy” ad, it projects a woman’s fantasy. It’s pretty risky for it’s time period that it was made in but shows yet another success for selling sex in advertising.
Chanel’s campaign had this ad at the pool and other ads in different locations, all projecting women’s desires. This particular ad has a woman relaxing, pool side while lying on her back and fantasizing a tall, dark and handsome man coming towards her. This ad is objectifying men and is showing agency of women over their sexuality and sexual desires.
The perfume Chanel No. 5 has been around since the 1920’s and is still a success today, could it be because they were introduced to the concept of “sex sells” early on? Chanel does a good job of showing women to be “sexy” and sends a message that women who buy their fragrances will be sexy because of it.
Leave a Reply