Old Spice Ad

I really wanted to write about the super well-known Old Spice “guy on a horse” ad, but Feminine Things has already written a really good post on the topic. I still want to share with y’all, though. Watch the video, then read her hilarious post on how ads like this enforce ads about what a “real” man/woman is.

And enjoy my tag cloud of the commercial, see if it makes you think of the ad in any different ways.


Deodorant ads also show a strict divide in what is meant for men or women. Do men and women really need different deodorants?

Dove makes products for both men and women. They seem to have extended their Campaign for Real Beauty towards men as well. Their website states “Imagine a world where beauty is a source of confidence, not anxiety”

How similar are these ads to the perfume/cologne ads on this blog? How does using the beauty as confidence mantra differ for men to women?

So, hopefully you all know who the Kardashians are…here Khloe Kardashian and her basketball hubby, Lamar Odom, are selling their gender-neutral perfume “Unbreakable.” I thought it was kind of cool that they would work together to create a scent they both could wear. This product has multiple scents all combined to make the “Unbreakable” scent. They include: Italian bergamot, sparkling clementine, Asian saffron, green apple, African Geranium, jasmine, lily of the valley, red fruit, dark chocolate, tonka bean, vanilla and Texas cedar wood; a perfect mix of what are “feminine” and “masculine” scents.

This led me to the question of why there are particular scents that are “feminine” and scents that are “masculine.” I really couldn’t find much on how scents came to be categorized as “feminine” or “masculine” but just found general views on what scents people thought fit into the categories. Floral, fruity scents were voted by many as “feminine” where forest-like and nature-like scents were more “masculine.”

The Unbreakable perfume combines what is considered “masculine” and “feminine” making it a good candidate for a legitimate unisex fragrance. I think that it’s cute that Khloe and Lamar made a scent together and are promoting that couples sharing fragrances is sexy…once again selling sex in advertising.

“In Chanel’s “Share The Fantasy” ad, it projects a woman’s fantasy. It’s pretty risky for it’s time period that it was made in but shows yet another success for selling sex in advertising.

Chanel’s campaign had this ad at the pool and other ads in different locations, all projecting women’s desires. This particular ad has a woman relaxing, pool side while lying on her back and fantasizing a tall, dark and handsome man coming towards her. This ad is objectifying men and is showing agency of women over their sexuality and sexual desires.

The perfume Chanel No. 5 has been around since the 1920’s and is still a success today, could it be because they were introduced to the concept of “sex sells” early on? Chanel does a good job of showing women to be “sexy” and sends a message that women who buy their fragrances will be sexy because of it.

Thanh just recently posted about Tom Ford’s ads and here is my take on them. These Tom Ford ads are extremely provocative and graphic. They’re a clear example of “sex sells” ads. The explicit message is that men will get … well you can fill in the blanks…if they wear this cologne. The placement of the product is a tactic to get men excited about what may come from buying the product. This ad objectifies women but I think Tom Ford used these ads to really grab peoples’ attention and for people to talk about his ads. Ford definitely accomplished that goal and probably sold a lot of his cologne to men. These are WAY too graphic for my liking and I cringe just looking at them.

How are these photos for ‘inspiration’?

          The photos are obviously meant to sell sex. Well, sex really sells. Many perfumes are always marketed with sex. Even though it’s not sex like “sex” right straight to your face, it may be implied. Maybe it’s sensuality for some, but more often than not, it’s really sex.
          These Tom Ford perfume ads, however, are the bomb. I have yet to see the wildest product advertisement there is. For someone who likes perfume so much, I would actually want to smell this perfume. Slap me. I wonder if this perfume smells like a woman’s flower, but since this perfume is for men, I wonder if it smells like a woman’s+man’s mixed sweat after the deed. Slap me again, one can’t help but try to connect the actual product and the campaigns that try to sell it.


Juicy Couture makes cloths, shoes, bags, sunglasses, and FRAGRANCE.  Their ads are colorful and extremely eye-catching.  They usually involve young people is exceptionally bright clothes.  At times the fragrance bottles are huge and the wigs on some of the models seems to be about 3 feet high.  These ads show men and women in a variety of positions and settings.  Even though Juicy does not make fragrance for men, men are still used in these ads.  A couple of them caught my eye and I was unsure about what to think about this particular campaign.  Thoughts on gender and gender roles in these particular ads…… particularly the one with a women wearing nothing except a large bow on her head?